About the Client
Tiny’s core product is a WYSIWYG text editor. I loved working with Tiny because it was a product I had used many times without even knowing (because it is used in so many other popular apps and products, including WordPress). That and their head office is in Brisbane, so even though we never met face-to-face, it was cool to think about such an important and impactful product being developed in my neck of the woods. (Yay, Brisvegas 😂)
Oh, and their team was wonderful to work with. Super smart and friendly. Just very busy and sometimes tricky to nail down for an interview, like all good software developers tend to be!
The Work
I collaborated with my main contact to come up with topic ideas and would write content based on my own research, or based on an interview with an in-house expert. For a while there, we averaged an article per week — ensuring a nice, steady output for their blog. Some of my favourite pieces included:
- How to create a rich text editor using Javascript
- What is WYSIWYG?
- Best custom Slack emojis for the workplace
- Team building tips for in-house and virtual teams
- Behind the new look Tiny logo
The Results
I got to learn a lot (or pretend I learnt a lot) some very technical topics, and had fun writing about some interesting stories about the team and how they work together.
We had some nice wins, too. Some of the blogs ended up ranking really well in Google for the chosen keyword and generated a lot of traffic for the site.
Many of my original articles have been added to and tweaked since they were first launched, which is a smart thing to do if you want to retain Google’s favour!
