About the Client
PRO is a Chicago-based MSP with a special focus on small businesses and nonprofits.
The Brief
The team at PRO reached out for content writing support — in particular, they wanted someone who had experience in writing about technical topics for non-technical people.
The Work
We kicked off with some longer form blog articles. I sent through a list of suggested topics based on their target audience and some potential keyword opportunities, and the PRO team selected two preferred topics.
I reviewed PRO’s existing materials in-depth to ensure I understood their services and audience. Then I conducted research before drafting the blogs, ready for review. Each blog included relevant internal and external links, along with stock image suggestions to help break up the content.
