About the Client
Having semi-retired from corporate life, Paul Young launched a small-scale IT advisory and consulting business under his own name, with the goal of leveraging his network and picking up some contracts.
The Work
Paul needed website copywriting that captured his unique skills and experience, and explained the kinds of services he could offer. The main purpose of this website wasn’t necessarily to generate leads, but to reinforce my client’s message and add another touchpoint to help convert potential clients.
From our first chat, it became clear that personal branding was the way to go. To keep things simple and affordable, we went with a one-page website approach, ensuring we chose a design layout that would still allow us to include the copy needed to explain the services.
I worked with Stew (husband in real life and web designer at The Digital Brew) on this project — he delivered the design, while I worked on the copy.
