About the Client
Mapien is known as Australia’s most trusted specialist people consultancy, offering services in industrial relations, workplace strategy, workplace psychology, immigration, and psychological health and safety.
Project #1
The marketing manager at Mapien reached out to me for support with several content projects.
Initially, I created a staff profile (short and long versions) and a refreshed LinkedIn profile for the company’s CEO. These profiles would be used and adapted for the website, speaker profiles, and proposals. I really enjoyed the opportunity to tell the story of her career, while tying in the company’s story and capturing her personality.
Project #2
After finishing the profiles, I was tasked with planning a series of blog articles based on a popular whitepaper/resource produced by the in-house team of workplace psychologists. The goal for this project was to help support the team to produce regular content that positioned Mapien as experts in their field — while keeping the brand voice consistent.
Each article focused on a different leadership or coaching model, with a final wrap-up article.
Before drafting each article, I conducted keyword research to determine the best opportunities available for the topic. Then I worked to expand on the topic for each blog, building on the higher level details in the whitepaper. Typically, blogs were structured with an attention-grabbing intro, definitions, why it works, and a step-by-step process to applying the model. With each piece, I sourced stock images and recreated the frameworks/diagrams as simple infographics to match Mapien’s brand style.
I’ve always been a bit of a business/leadership geek (since I fell into the world of business in my early 20s!) so I loved getting the chance to learn about the various coaching models while reading and writing about them.
