About the Client
Easy Agile is a tool that integrates with Jira. Their small team is based in Wollongong and are (frankly) far too cool for me. But I loved working with them.
One of my favourite things was being introduced to the world of Agile work — something I’d heard about but never fully understood. That turned out to be a very good thing, because agility is something that comes up a lot in the B2B tech and consulting world!
The Brief
The team at EA wanted to increase their capacity to produce blog content on their website, which would then lead to more traffic. And hopefully, traffic that would click through to their products.
The only catch was that the content needed to also reflect their vibrant personality and stand out from all the other dry, boring agile content on the internet — no problemo! 🙂
The Work
We worked on a number of blogs, including a couple of ultimate guides or pillar blogs, like this one. These were truly epic and long… but they paid off because they rank well in Google, even for some keywords that tend to be pretty competitive.
Note that the team has updated my original content in a couple of places (smart move if you want to stay competitive in Google!) but it still mostly reflects the content and style from the original piece I wrote.
