About the Project
For this project, I partnered with an incredible consultant I’ve worked with for many years who led the comms strategy. The client, 460degrees, is an expert talent management consultancy based in Melbourne.
The Brief
The goal was to increase visibility for the brand and help its experts position themselves as thought leaders in their respective fields.
As anyone who’s ever marketed themselves knows, this tends to require a fair bit of content… and if you’re not used to putting yourself out there, it can be a bit nerve wracking. It helps if you can engage some professionals to help you through the process. Which is where the comms strategist and myself came in!
The Work
We worked on several case studies to highlight the work the teams had been doing at 460degrees. Plus, I professionally rewrote LinkedIn profiles for most of the team to help them tell an engaging story and increase their visibility in searches.
Then we conducted interviews with the team to develop a series of 10 LinkedIn posts for a number of consultants. The idea was that these posts would help them tell their story, demonstrate their expertise, and help them show up consistently on LinkedIn during the campaign period. I also helped with planning a content schedule (staggering posting times/days across the team), which included reminding people to post their content on time.
I enjoyed working with so many smart thinkers — and helping to put their personal brands (and the company brand) on the map.
